2026 Social Media Strategy Guide: What Actually Works Now

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Instagram changed the rules. Here's what you need to know.

This guide breaks down:

  • The 3 hook styles Meta research says perform best (with actual ROI numbers)

  • What Instagram rewards and punishes in 2026

  • How to balance your content so you're not just posting randomly

  • Why Instagram alone won't grow your business

  • The owned channels that actually make money (email gets $40-45 back for every $1)

  • How Pinterest works while you sleep

You will see some of the strategy we use with our clients and the data that backs it up. You'll get specific numbers, a content framework, and a checklist you can use today.

Instagram changed the rules. Here's what you need to know.

This guide breaks down:

  • The 3 hook styles Meta research says perform best (with actual ROI numbers)

  • What Instagram rewards and punishes in 2026

  • How to balance your content so you're not just posting randomly

  • Why Instagram alone won't grow your business

  • The owned channels that actually make money (email gets $40-45 back for every $1)

  • How Pinterest works while you sleep

You will see some of the strategy we use with our clients and the data that backs it up. You'll get specific numbers, a content framework, and a checklist you can use today.