Your Instagram Just Became Your Most Powerful Business Asset (And Here's How to Use It)
Something huge happened on Instagram this summer and we don’t want you to miss this…as it is huge for entrepreneurs and businesses owners. Here's what happened and why it matters for your business.
Your Instagram account just became searchable on Google - and that changes everything for how you attract clients.
If you've been treating Instagram like just another social media platform, it's time to think bigger. Your Instagram account just became searchable on Google - and that changes everything for how you attract clients.
What Actually Changed?
Instagram flipped a switch that transformed every business and creator account into a searchable business asset. Here's what happened:
Starting July 10, 2025: Public posts from professional Instagram accounts now appear in Google search results alongside websites, blog posts, and news articles
Who's affected: Business and creator accounts that are public and belong to users 18+
What content: Posts, Reels, carousels, and videos posted since January 1, 2020
The impact: When someone searches "yoga studio in Denver" or "business coach for women," your Instagram posts can show up right there in Google - not just inside the Instagram app
The numbers are already impressive: Instagram content appears in the top 10 results for over 669,000 keywords in Italy alone, with more than 600,000 Instagram Reels currently indexed by Google.
Why This Is Huge for Entrepreneurs & Business Owners
Your Instagram feed just went from being social media to being part of your actual web presence. Every post is now a potential first impression with a future client.
Think about how your ideal clients search:
"Female business coach near me"
"Women-owned marketing agency"
"How to start an online business"
"The best website designer for Shopify sites"
Before July 10, only your website could show up for these searches. Now your Instagram posts can appear right alongside traditional web pages.
The Opportunity Most People Are Missing
While everyone's still posting pretty pictures with generic captions, savvy entrepreneurs are treating every Instagram post like a mini landing page. They're optimizing for both Instagram users AND Google searchers. This gives you a massive advantage right now. Most of your competitors don't even know this change happened.
How to Turn Your Instagram Into a Client Magnet
1. Optimize Your Bio for Search
Your Instagram bio is now searchable on Google. Make it work harder for you.
Before: "✨ Living my best life | Mom, wife, entrepreneur 💕"
After: "Business Coach for Female Entrepreneurs | Austin, TX | Helping women scale 6-figure businesses through proven marketing strategies and mindset work"
Include:
What you do (use the exact words clients search for)
Who you serve
Your location
Your main benefits
2. Write Captions That Work Double Duty
Your captions now need to serve Instagram users AND Google searchers. Here's the formula:
Hook (for scrolling Instagram users) Context (for Google search) Value (for engagement) Call to Action (for conversions)
Example for a business coach:
"The mindset shift that took my client from $30K to $100K in 8 months 💫
Sarah came to me feeling stuck in her coaching business. She had the skills and passion but couldn't break through her income ceiling. The problem wasn't her offer - it was her belief about what she deserved.
Here's the exact mindset work we did together:
[Share 3-4 actionable tips]
This is why I focus on both strategy AND mindset in my business coaching for female entrepreneurs. You can have the best marketing plan in the world, but if you don't believe you deserve success, you'll sabotage yourself every time.
If you're ready to break through your own income ceiling, DM me 'BREAKTHROUGH' and let's talk about working together.
#businesscoach #femaleentrepreneurs #mindsetwork #businessgrowth #entrepreneurship #womeninbusiness #6figurecoach #businessstrategy"
3. Use Keywords Like You Mean It
Adam Mosseri (head of Instagram) recently stated that Instagram is moving away from hashtag-heavy strategies and instead focusing on strategic keyword placement in four key areas:
Username/Handle
Profile Name (the name field in your bio)
Bio text
Post captions
He emphasized that these are the core places where you should use your target keywords to improve your chances of appearing in Instagram search results. This was a significant shift from the previous focus on hashtags as the primary discovery method.
Instead of: "Had the best session today!"
Try: "Behind the scenes of a personal branding photoshoot for a female entrepreneur in Chicago. These authentic business photos will help her connect with her ideal coaching clients across her website and social media."
4. So What About Hashtags? (Yes, They Still Matter)
You might be thinking: "Wait, didn't Mosseri say hashtags don't matter anymore?" Here's the thing - he said they're not the primary way Instagram categorizes content, but they're not dead.
With Google now indexing your posts, hashtags serve a dual purpose:
They still help with Instagram discovery (just not as much as before)
They help Google understand what your content is about (like keywords on a webpage)
The strategy now is to use fewer, more targeted hashtags that actually describe your content.
Mix these types:
Service-based: #businesscoach #personalbranding #entrepreneurcoaching
Location-based: #chicagobusinesscoach #denvermarketingagency
Client-focused: #femaleentrepreneurs #womeninbusiness #mompreneur
Industry-specific: #onlinecoaching #digitalmarketing #brandphotographer
5. Don't Forget Alt Text
Instagram's alt text feature now serves Google too. Describe your images in a way that includes relevant keywords.
Example: "Female business coach presenting to a group of women entrepreneurs at a workshop about scaling online businesses"
Content That Gets Found
Create posts that work for both platforms:
Educational Content
"5 ways to attract dream clients"
"The biggest mistake new entrepreneurs make"
"How I scaled to 6 figures"
Behind-the-Scenes
Client work process
Day in the life content
Business lessons learned
Client Success Stories
Before and after transformations
Testimonial highlights
Case study snippets
Track What's Working
Monitor both Instagram and Google performance:
Instagram Analytics:
Reach and profile visits
Saves and shares
Story replies and DMs
Google Search:
Set up Google Alerts for your business name
Check if your posts appear when you search relevant keywords
Monitor website traffic from Instagram
The Bottom Line: Your ideal clients are searching for someone exactly like you right now and…. We want them to find YOU!
This change puts you in control of more of your online presence. Your Instagram posts can now work 24/7 to attract clients, even when people aren't scrolling social media.
The entrepreneurs who understand this shift and optimize quickly will have a huge advantage. Your content will be discoverable by people who've never heard of you but are actively looking for exactly what you offer.
Ready to Turn Your Instagram Into a Client Magnet?
Ready to optimize your Instagram for both social media AND search? Share this post with another entrepreneur who needs to know about this change, and comment below with your biggest question about Instagram SEO.